dogs worthy
of a treat
Client: Earthly
Work: Illustration
From the sketches phase, we narrowed in on a line art style with friendly dog designs.
This style was then refined to have cleaner lines with a slight taper, prominent loops, thoughtful breaks and filled areas to add dimension.
Earthly has a friendly and sophisticated packaging system, but they wanted to improve the illustrated elements.
process
illustrations
I created a family of dogs that incorporate the various stylistic elements we refined.
